Showing posts with label media. Show all posts
Showing posts with label media. Show all posts

Saturday, June 30, 2018

Interviewing, Hiring And Working With A Headhunter Or Recruiter - Lance Winsaft


CONSIDERING WORKING WITH A RECRUITER By Lance Winsaft
Knowing when the appropriate time is to bring in extra help is key to getting the most bang for your buck.
Having an effective relationship with your recruiter is also very important. Many companies are in different situations and circumstances from a human resources perspective.
On one end of the spectrum, some companies have robust human resources and internal recruiting departments.
On the other end, smaller businesses may have zero recruiting capacity and rely on managers to act as human resources.
Of course you also have everything in between and a headhunter can be useful for any type of situation.
WHY YOU SHOULD HIRE A RECRUITER
There are some particular situations where hiring a recruiter would really be ideal.
One may be if you are a smaller company and you don’t have a centralized human resources department. 
Second, some human resources departments don’t have the capacity or aren’t set up to do recruiting and talent acquisition.
In either of these cases, you are likely either relying on people to find you organically through job postings or boards.
When using things like Indeed or ZipRecruiter, or just relying on people to find your postings, you could be losing a lot of time money.
THE BEST TALENT ACQUISITION STRATEGY FOR YOUR COMPANY
I recommend every company have some type of talent acquisition strategy, whether internal, centralized or external.
If you are truly interested in growing your company and hiring the right talent you cannot simply rely on word-of-mouth through your employees.
It’s critical that you have a proactive outbound talent acquisition strategy.
If you can’t hire full-time HR then you should allocate resources to hiring an external recruiting firm.
It’s going to be more cost effective to move monies being spent on job boards into a budget for recruiter.
SHOULD YOU HIRE OUTSIDE HELP
A good recruiter is going to be wildly more effective than using job boards.
If you’re a larger company with a robust talent acquisition team, you’re likely able to fill requisitions internally.
Even then, it’s smart to have some good recruiters on call if your team gets overloaded.
It’s smart to have some solid backup help to fill critical and more urgent needs.
Even if you’re somewhere in the middle, it’s a good idea to have a good recruiter in your back pocket.
CHOOSING THE BEST RECRUITER FOR YOU
No matter where you stand, you want a good recruiter relationship that you can rely on to produce results.
Choosing the right recruiting company to work with can be tricky.
Most recruiting firms out there in the market are focused heavily on volume rather than quality.
Many recruiters’ strategy is to get as many people in front of you for a particular position and hope that something sticks.
This is a chief complaint from our clients that recruiting companies don’t understand the business or the positions.
It’s important to ask how they go about it and if their focus is more on quality or quantity.
If your recruiter starts sending you a high-volume of low-quality resumes, I would stop working that recruiter. 
You want to find a recruiter that focuses on quality over quantity.
One way to do that is to hire a recruiter if that has experience and specialty in your industry or your field.
Don’t hire a recruiting firm that focuses primarily on technology positions to work on your marketing, or vice versa.
This is one way to support quality over quantity when you’re hiring recruiter is to ask them a lot of questions.
You want to find out what makes them different, what are the differentiators, what kind of support structures do they have, etc.
A one or two person recruiting business is likely going to be extremely overloaded. 
Overloaded recruiters may not be able to provide you with the customer service and support that you need.
COMMUNICATION IS KEY
Another important thing when you hire a recruiter is that they be in high communication.
You never want to expect anybody to fully understand your business or the positions you need to fill.
Recruiters are exposed to a wide variety of companies and people and often within the same industry.
Make sure you’re giving your recruiter detailed feedback on candidates and information about the positions you’re needing to fill.
Providing as many possible details and being in strong communication with that person will help to give you the best experience.
Recruiters are going to want to move as fast as possible with their candidates because they know candidates are at high demand.
Recruiters also know that you want to move as fast as possible, so you need to let them know what you like and don’t like about a candidate.
The more feedback you can give the recruiter, the more they’re going to be able to hone in on the right person for you. 
IN CONCLUSION
Head hunters are an invaluable asset in today’s competitive job market.
If you are truly interested in hiring top talent, you must have a proactive outbound talent acquisition strategy.
Nobody can rely on organic and downtown acquisition – it simply doesn’t get the best talent.
Whether you’re a big company or small company, having a relationship with a solid recruiter can help when needed.
Be sure that you have high communication with that person and be sure they provide you customer service.
Lastly, be sure that they provide you quality over quantity.
Build the relationship, work together, and you will hire the best talent with a great head hunter!

How do you know if you’ve found the best talent for the job?
Check out this list: https://bit.ly/2LKq0wi


Tuesday, May 29, 2018

RECRUITING MARKETING AND SALES CANDIDATES IN SAN DIEGO (SD) - Lance Winsaft

RECRUITING IN SAN DIEGO
Recruiting for marketing talent in San Diego can be very challenging.
There are a few important points to consider if you are committed to hiring the best talent in San Diego.
One of the good things is that it’s a small market with amazing companies, schools and talent right at your fingertips.
COST OF LIVING VS. SALARY
The tricky part is is that cost-of-living is very high in San Diego.
The cost of living is comparable to Orange County or Los Angeles, but the salary market in San Diego is lower.
This makes it challenging to relocate from those areas since they will be used to a similar cost of living with higher salaries.
You also run the risk of losing talent to Los Angeles or Orange County as people are attracted the higher salaries with similar cost-of-living.
DEFINING YOUR COMPANY CULTURE
San Diego has a lot to offer like less traffic, a more relaxed lifestyle, and an overall different culture than is found in Los Angeles or Orange County.
This is highly attractive to many people and it’s what brings many people to San Diego.
You must have a well-defined company culture that speaks to the things that matter most to people. Then you increase the likelihood of attracting the best candidates.
You can carve out a competitive niche for yourself by prioritizing work-life balance, health and other incentives for your employees.
RELOCATING CANDIDATES TO THE SAN DIEGO AREA
While it is challenging to relocate from Los Angeles or Orange County, this should still be a major strategy when it comes to talent acquisition.
There are many folks in Los Angeles or Orange County who won’t want to move to San Diego.
You want to find candidates who want to get out of the rat race of Los Angeles and be somewhere smaller like San Diego.
You must find a way to head those people and there is no way around the large amount of volume and reaching out that it takes.
HIRING A RECRUITER
Often times hiring a headhunter is the only way to reach enough people.
A head hunter can help to find the ones who are interested in coming to San Diego.
Having a good relocation package can go a long way for attracting people to San Diego.
Since San Diego is a smaller market you’ll want to leverage your employees to get the word out about open positions.
You can create incentives for employee referrals to drive your employees to reach into their networks and help find you good people.
A benefit in San Diego is that pretty much everybody knows everybody by a few degrees of relationship.
ESTABLISHING YOUR EMPLOYER BRAND
You can capitalize on networking with your employees and this is another place where your employer brand comes into play.
It’s very important to have a well-established employer brand that speaks to the value of your employees as well as potential employees.
IN CONCLUSION
San Diego is a small market that certainly has recruiting challenges, but has a lot going for it as well.
Some other smaller markets such as in the midwest or in the south have a lot more challenges.
The beautiful scenery and laid-back attitude are very appealing to many people, both in Southern California and around the country.
San Diego also has some of the best climate in the entire country which can play a role in attraction.
Leveraging the topics in this blog will get you off on a great start when recruiting in San Diego!

Sunday, December 24, 2017

LANCE WINSAFT ON FINDING YOUR IDEAL CAREER: WHERE DO YOU START?


Finding your ideal career is not easy, but the fact that you’re reading this article means that you’re a driven, motivated individual that’s willing to work hard for it. Good job! You’ve already gotten the first step down: To find the motivation.
So what’s next? Well, here are some essential steps to start finding your ideal career. It is recommended that you write your ideas down as you go to make it more concrete and easier to work with.
Define your passion
First, you need to do some self-assessment. What are some things that you like? What is it that drives you? It doesn’t have to be career- or industry-specific. Your motivation can be your simplest desires like “I like helping others” or “I like it when the numbers come together.” Landing a job that aligns with your passion will definitely boost your performance and leaves you feeling satisfied.
Define your strengths and weaknesses
Make a list of things that you’re good at and what you need to work on. You’ll more likely enjoy and succeed in a career that allows you to make use of your strengths. If you’re concerned that your ideal career path might not suit you because of your weakness, don’t be discouraged! In fact, good for you! Now you know what you need to work on and you’re one step closer to being in your ideal career.
Gain experience
You may have found it difficult to list your passion, strengths, and weaknesses. That’s ok! You’re not alone. You’ll need to give yourself some time to identify both your natural and learned skills. Take the time to understand your own potential. After gaining some experience, you’ll be better able to assess yourself and find a skill (or a combination of it) that you can capitalize on.
Define your priorities and career goals
Everyone has slightly different goals in life. Some will want to focus on their career growth, while others want to focus on learning new skills. If you’re focusing on your career growth, avoid the common mistake of prioritizing short-term improvements. What you want now may not be aligned with what you want five or ten years down the road. For example, don’t be swayed by a job promotion if it means that you’ll be stuck in a career path that you don’t want to be in.
Consider the work culture
Work culture may seem insignificant, but it actually matters more than some would think. Consider the work environment that would suit you best. What will your relationship with your coworkers look like? What style of company leadership do you look for? These things can contribute to whether you will enjoy a job or not. For example, some would enjoy working in a big corporate company while others thrive in smaller companies. Do your research. Find out if the work culture of the jobs in your career path would allow you to perform at your maximum potential.
Money is not everything
Yes, we all have to pay our bills. However, money shouldn’t be your primary goal. You’ll always want “a bit more.” You’ll never be content if your goal purely about gaining more money. Instead, think about what matters to you most. Do you want flexible work hours? What kind of lifestyle do you want to live? Revisit your values, life priorities, and career goals.
It’s always nice to be in your ideal career. But like everything nice, it will take time and effort. So put in those hours and don’t hold back on those sweat and tears! You might only land a decent job in the beginning, but rest assured, your efforts will pay off sooner or later. Best of luck!

Sunday, December 17, 2017

LANCE WINSAFT ON WHAT TO DO WHEN A RECRUITER IS BEING UNRESPONSIVE


Did a recruiter suddenly stop responding to your emails? Are they not responding to you after you went to multiple interviews? Have you sent them polite emails and multiple phone calls for a month, but they’re still not getting back to you? Then you have been ‘ghosted.’
Ghosting is a pretty common occurrence not only in recruiting, but also in life. It’s when the other party ‘slowly fades away.’ If you find yourself being ghosted in the hiring process, here’s what you should do.
1. Mourn About It
Let it all out. Cry on your bed. Punch your pillows. It’s ok to feel upset. You have every right to feel that way. However, it’s important to do this privately. Share your pain and frustration with your closest friends and family, but don’t bring it to your social media. Venting through your social media is not the best option. It will demonstrate a lack of emotional control to your future employers and ruin your chances in the job hunt.

2a. Send a Firm Email Saying That This is Not Ok
Ghosting is an unprofessional business practice. Sending a firm email may not get you the job, but it might make you feel better. Recruiter Jane Ashen Turkewitz from .comrecruiting suggests sending an email like this:
“I would like to thank you for the opportunity to interview for the role of X. I was surprised, after my 7 rounds of interviews, to not hear anything regardless of my attempts to stay engaged.
Due to the lack of response, it’s a fair assumption that you have decided to move in another direction.  While I am disappointed, I certainly respect if someone more qualified entered the picture.
That said, isn’t it common courtesy to let a candidate know where he stands in the process, even if it’s a difficult conversation? A rejection is disappointing but ghosting shows a lack of leadership and empathy.
I hope one day, if you are in my shoes, interviewing for a new, exciting job, that you are not treated in such an unkind manner. Wishing you and yours continued success as I find success elsewhere.”
Be cautious about sending a firm email. Remember, send it only when you’re ready to move on from the job. Also, it’s best not to be too firm when you’ve only been to only one interview with them. Instead, you can them a small and polite note.
2b. You Can Also Not Do Anything
Please don’t go assuming that recruiters are evil. Not all of us are like this. Sometimes recruiters have no control over this. Sometimes being unresponsive can be a part of the recruiter’s job. Some companies have a “no feedback” policy. By not doing anything, you won’t be burning any bridges. It’s a good way to keep your options open with this company, especially if it’s a big company. 
3. Don’t Let It Affect Your Other Applications
Don’t start becoming impatient and keep asking questions to future recruiters. It’s best to always present your best self. Getting ghosted sucks, but it’s best to let it go. Yes, we realize that it’s much, much harder than it sounds. Every recruiting process is different. It’s best to simply learn from this experience to be prepared for when a recruiter ghosts you again.
Don’t be discouraged when you’re being ghosted. It happens more often than you’d think, but not all recruiters are like this. It doesn’t always mean that they’re not interested in you either. Getting ghosted can be very upsetting, but worst case scenario: You won’t end up in a company that lacks proper etiquette. If they’re treating you poorly from the start, who knows what else they would do to you.

Wednesday, November 22, 2017

LANCE WINSAFT - WHAT TO LOOK FOR IN AN “INEXPERIENCED” CANDIDATE

Lance Winsaft San Diego Blog



Everyone is unique. Each one of us have our own strengths and weaknesses. We’ve all lead different paths in life. In truth, no one can be said to be actually “inexperienced.” Whether an applicant is fresh out of college or looking for a career change, you shouldn’t be worried about them being inexperienced. There are many opportunities for them to shine. So what should you look for in a good candidate?
Answer: Soft Skills
According to the Oxford Dictionary, soft skills are defined as the “Personal attributes that enable someone to interact effectively and harmoniously with other people.” While technical ability can be taught, soft skills are much harder to instill in a person. Employees that lack soft skills can undermine your company’s success. On the other hand, soft skills that complement hard skills are what makes an applicant truly valuable.
Here are some skills that you should consider looking for in candidates:
  • Communication skills
  • Ability to work in a team
  • Dependability and reliability
  • Problem-solving and critical thinking
  • Initiative
  • Adaptability
  • Good business ethics
  • Innovative spirit
  • Willingness to learn
Where to Look for Soft Skills
Now that we know what to look for in a candidate, there are several methods to assess whether a candidate will make a good employee.
Reviews from Contacts
What better way to assess a candidate’s personal qualities than to ask someone who knows them? Talk to their previous employers and find out about the candidate’s work ethics. Were they responsive? Were they able to communicate well with their coworkers? You can also give a call to their friends or relatives, but there’s a good chance that they have biased opinions. So communicating with a candidate’s previous work contacts is the best option.
Previous Experiences
Mark Murphy, the founder of Leadership IQ and a NY Times bestselling author, found that “high performers … are naturally wired to put others’ needs ahead of their own.” Whereas low performers will get their job done, they’re only doing it because they’re told to do so. On the other hand, high performers go above and beyond because they “find passion working toward something bigger than themselves.” They have what Mark calls the “helper” attitude. A good way for a candidate to demonstrate the “helper” attitude is if they find volunteer experiences truly rewarding.
Preparation in Recruiting Process
Lastly, a good way to judge a candidate’s personality is through how prepared they are during the application process. A candidate who’s not afraid to take the initiative to ask questions and comes well prepared to the interviews is very likely to help your company succeed.

LANCE WINSAFT - 3 REASONS WHY YOU SHOULD IMPROVE YOUR CANDIDATE EXPERIENCE

What is candidate experience?
Candidate experience is how a job seeker reacts to a company’s recruiting process. There are hundreds of articles out there on how to improve candidate experience. It’s a topic that’s been gaining much popularity in the recruiting world, but why does it matter? There are billions of people out there looking for jobs. Surely, companies will eventually find one that qualifies for the job, right? Not so fast! Here are 3 reasons why you should treat your candidates as valuable as your customers.
Candidate experience > Employment brand 
All companies strive to improve their brand reputation. However, your reputation as employers should not be overlooked. A company cannot build a strong brand reputation if the people, including your valued customers, learns that its employees and candidates are not treated right. A poor candidate experience will set back your efforts on building that solid brand reputation. Creating a strong reputation starts from giving a delightful candidate experience.
Attract top talent
Improving your candidate experience builds a strong employment brand. In turn, a strong employment brand attracts talented candidates. Candidates have worked very hard to earn their degrees and gain valuable work experiences. They don’t deserve to be left in the dark or given vague responses. Talented candidates know their value and want to be treated right. Giving candidates a pleasant experience allow them to shine. They’ll be better able to show their strengths and you’ll be better able to pick the right candidates.
Attract more customers
Yes, you read it right. Candidates who’ve enjoyed their application process will share their positive experiences. This is an opportunity to build a positive image for your company to attract more customers. Kevin W. Grossman, vice president of Talent Board, has spent many years in the world of talent management. He found that having a positive candidate experience can positively impact the direct revenue for consumer-based businesses.
Treating your candidates right will not only build a strong employment brand, it will also help you attract more valuable candidates. Furthermore, it helps you attract more customers, thus increasing your company’s revenue. Start improving your candidate experience. What’s there to lose?

Lance Winsaft San Diego Blog

Saturday, November 4, 2017

PLANTING THE SEEDS OF SMALL BUSINESS SUCCESS BY LILY WINSAFT – ALDEBARAN RECRUITING

Small Business Seeds
Forrest Gump, the movie, greatly impacted me when it came out several years ago.
I still remember its many inspirational scenes and messages. Of course, there’s the very famous line, “Life is like a box of chocolates. You never know what you’re gonna get.”
That expression has almost become an icon in our culture, and I’m sure it has helped those who resonate with it deal with what life has “given” them. Even so, I can’t say that I 100% agree with this message.
I like to believe that I’m gonna get from life what I put into it. To me, “Life is like a garden. You reap what you sow.” But my point is that expressions, positive or negative, go a long way in establishing patterns of thoughts and belief systems, many of which ultimately “run” our life.
What is the main belief system or thought pattern that you have about your small business? 
Is it something like, “Running a business is hard and only few succeed?” Or is it something like, “My business will prosper to the degree that I honor my vision?”
We consciously or unconsciously entertain many thoughts and beliefs, and for the most part we are not very aware that these thought patterns are impacting our reality. But they are literally giving birth to action and through these actions, our thoughts and belief systems create our reality!!
What if we related to thoughts and belief systems as the seeds with which we are planting the garden called our business? I’m sure you’ve come across this garden analogy many times.
Let’s dig into the weeds with this idea and discover how we can reap the kind of rewarding harvest from our efforts that we so desire.
Think about what allows the most accomplished gardeners to have an amazing harvest.
  • Do you think they chose fertile ground in which to plant?
  • Do you think they thought about what they wanted to grow and for what purpose before they tilled the soil?
  • Do you think they pre-designed their garden and mapped it out?
  • Do you think they selected their seeds and placed them in sections in the garden according to their need for more sun or more shade?
  • Do you think they purchased seeds of high quality from reliable sources?
  • Do you think they spent time pulling weeds and protecting their garden from pests?
I hope you answered yes to all these questions! And I hope you realize, too, that there do exist many gardens that have had no planning, no design and no purpose.
They have their own beauty and allure. What kind of garden is your small business?
If you expect your small business to succeed, you must plant within it the seeds of success. And you must maintain your garden by daily pulling the weeds (negative thoughts), watering it with fertilizing nourishment (positive thoughts) and finally, harvesting its bounty at the right time, when it is ripe for picking. 
Here are 3 tips to create a small business that thrives through actions nourished by high quality seeds that reap reward and lead to your success:
1.   Make an inventory of the virtues/qualities/attitudes that you want to bring into your small business, whether you believe you possess them or not.
On your list should appear attitudes such as “I honor and keep my word,”
  • “I am committed to seeing a project through to the end,” “When I am unable to keep my word, I communicate a new promise,”
  • “I hold myself and others accountable,”
  • “I respect my clients and my vendors,”
  • “I own my mistakes and do whatever it takes to correct them,” “I proudly stand for my principles,”
  • “I courageously meet challenges,” and “I am flexible and forgiving with others.”
Keywords: executive recruiting, recruiting, advertising, marketing, media, sales, pr, public relations, business, financial, hiring, ad agency, san diego, miami, atlanta, new york, los angeles, chicago, san francisco, long beach, lance winsaft, lily winsaft, Aldebaran Recruiting, corporate politics, customers, client, digital marketing, negotiation, small business, salary, candidates, cpa, millennials, generation z, interviews, coaching, job description

LANCE WINSAFT - HOW TO RETAIN NEW EMPLOYEES BY GIVING ORIENTATIONS – ALDEBARAN RECRUITING

Retaining employees can have a huge impact on your company. Dr. John Sullivan from San Francisco State University have found that employee retention can lead to huge changes to your turnover. As we all know, turnover is a huge issue and the ability to impact turnover is a key to increase stability, growth, and success. However, few employers have invested enough time and effort into retaining their employees. 
Neglecting employee retention will result in numerous negative impacts. When an employee leaves a position vacant, their work is either pushed onto their coworkers or left uncompleted, which results in the loss of productivity within the company. This also costs employers a significant amount of time as there will be paperwork to finish, exit interviews to execute, and tasks to reallocate. Furthermore, if a key employee were to leave your company, others might follow. It is also difficult to replace key employees. Click on here to learn more about the effects of retaining employees on your company’s turnovers. 
One of the most neglected activities in companies is giving new employee orientations. However, did you know that giving orientations is the first step to increasing your employee retention rate? Day one orientation is your company’s first true impression on a new employee. They may have gotten to know you a bit via interviews but it is on Day one that they get a feel for your business the first time. 
New employee orientations will not only reduce their anxiety, it will also save supervisors valuable time. New employees who have been properly introduced to their new jobs will be less likely to seek help while still producing quality results. Orientations also help set proper expectations for new employees and introduce them to the values and culture of the organization. Most importantly, orientations will make employees feel more valued by their employers. Take advantage of this opportunity and it will go a long way!  Click here   to learn more on how to give effective employee orientations.
Keywords: executive recruiting, recruiting, advertising, marketing, media, sales, pr, public relations, business, financial, hiring, ad agency, san diego, miami, atlanta, new york, los angeles, chicago, san francisco, long beach, lance winsaft, lily winsaft, Aldebaran Recruiting, corporate politics, customers, client, digital marketing, negotiation, small business, salary, candidates, cpa, millennials, generation z, interviews, coaching, job description

Tuesday, October 24, 2017

MEET THE TEAM – BRANDI WHEELER WITH LANCE WINSAFT – ALDEBARAN RECRUITING


This is a continuation of our “Meet The Team” video updates.Today I sat down with Brandi Wheeler, one of our amazing Senior Recruiters. Brandi is awesome and we hope you enjoy the video!

Sunday, September 24, 2017

MARK KAPOV WITH LANCE WINSAFT – ALDEBARAN RECRUITING

This is a continuation of our “Meet The Team” video updates. Today I sat down with Mark Kapov, one of our rockstar senior recruiters. Mark is an all around great guy!
More to come in the future with other team members.



Keywords: executive recruiting, recruiting, advertising, marketing, media, sales, pr, public relations, business, financial, hiring, ad agency, san diego, miami, atlanta, new york, los angeles, chicago, san francisco, long beach, lance winsaft, lily winsaft, Aldebaran Recruiting, corporate politics, customers, client, digital marketing, negotiation, small business, salary, candidates, cpa, millennials, generation z, interviews, coaching, job description

Thursday, September 14, 2017

Monday, September 11, 2017

HELLO FROM THE SAN DIEGO ALDEBARAN RECRUITING TEAM! - LANCE WINSAFT

Hi Everyone,
Lance Winsaft here - This is a quick video introduction of our Aldebaran Recruiting San Diego office team. We started to record a series of different videos that gives you a closer look at what our team looks like. 
We want everyone to put faces to our name. Hope you enjoy!

Keywords: executive recruiting, recruiting, advertising, marketing, media, sales, pr, public relations, business, financial, hiring, ad agency, san diego, miami, atlanta, new york, los angeles, chicago, san francisco, long beach, lance winsaft, lily winsaft, Aldebaran Recruiting, corporate politics, customers, client, digital marketing, negotiation, small business, salary, candidates, cpa, millennials, generation z, interviews, coaching, job description

Monday, September 4, 2017

INNER KNOWING FOR ENTREPRENEURS- ACCESSING SOLUTIONS TO YOUR BUSINESS PROBLEMS, PART 2

Below are my top three tips to bring truth and wisdom to your life so you can succeed in your business in the way that you have always dreamed possible:
1.   Spend at least 15 minutes a day in silence, 30 minutes is even better. 
This sounds easy and almost silly. But I can assure you that it is neither. We live in a very noisy world. Inside our head there is a voice that is constantly speaking to us, and it is not always saying positive things.
Our reality is shaped by the thoughts we entertain. Therefore, make sure to entertain only those thoughts that support your goals, your dreams, and your possibilities. In moments of silence we can reconnect with these ideals and find creative ways to think and speak them into existence.
Meditation is an amazing tool now being used by corporate executives across the globe. Join the movement!
2.   Stop each day to listen with your heart instead of with your head. 
Close your eyes and center your attention in your heart. Science is discovering that the heart holds an intelligence that is far greater than that of the brain.
The HeartMath Institute is studying heart intelligence and is providing “scientifically-validated and market-validated tools and technologies that activate the intelligence and power of the heart to dramatically reduce stress while empowering health, performance and behavioral change in individuals and organizations.” 
According to “Let Your Heart Talk to Your Brain,” a Huffington Post article by HeartMath, “… the human heart, in addition to its other functions, actually possesses a heart-brain composed of about 40,000 neurons that can sense, feel, learn and remember.
The heart brain sends messages to the head brain about how the body feels and more. Use your heart to uncover the answers to the every day problems your business is experiencing!
3.   Use the power of your dreams to find solutions to complex problems. 
Often I have gone to sleep at night not knowing how to handle a certain problem in my business, only to wake up with the perfect solution.
I’m sure you have experienced this too. Dreams carry messages from our subconscious.
These messages, when accurately interpreted can bring amazing insight and information to us. Nobel Prize laureate Otto Loewi dreamed about the experiment, which would prove his idea that nerve impulses are chemically transmitted!
Practice these techniques to eliminate worry and to bring full clarity to those situations that ultimately actually do require expertise beyond your own level of knowledge. In other words, use experts only when you have exhausted your own Inner fountain of information.
Believe in yourself. You are more powerful and more knowledgeable than you can comprehend!
Keywords: executive recruiting, recruiting, advertising, marketing, media, sales, pr, public relations, business, financial, hiring, ad agency, san diego, miami, atlanta, new york, los angeles, chicago, san francisco, long beach, lance winsaft, lily winsaft, Aldebaran Recruiting, corporate politics, customers, client, digital marketing, negotiation, small business, salary, candidates, cpa, millennials, generation z, interviews, coaching, job description

Saturday, August 26, 2017

LANCE WINSAFT - INNER KNOWING FOR ENTREPRENEURS- ACCESSING SOLUTIONS TO YOUR BUSINESS PROBLEMS – BY OUR CEO LILY WINSAFT, PART 1

Consultants are expensive. When you contract a consultant, you are paying for expertise that you do not have.
This can be very valuable. Indeed, I have benefited greatly from “selling” my knowledge to those that do not know what I know. And I have earned every bit of financial reward gained through helping others where they lacked information necessary to succeed in one area or another.
Looking to experts for knowledge is very helpful, especially when you are an entrepreneur interested in success.
One might say that it is impossible to know everything that one needs to know in order to run a successful business, whatever size it may be. And this would be true. Except when it’s not.
Sometimes we look to experts because we lack confidence in ourselves or because we do not believe that we know the answers to the questions we seek. At times we may even know what we need to know but we lack the courage to execute. In these instances we are paying a price for ignoring that we actually know more than we think we do.
Or, that we are capable of achieving great things through sheer perseverance alone, for example.
No matter how technical, no matter how complicated a problem, what if you could tap into a universal source of information that would allow you to connect with what you need in order to thrive in your business?
Maybe we can’t download information about how to fly a helicopter the way the character Trinity in the movie The Matrix does, but I believe we all have access to an infinite amount of knowledge that is stored in the universal memory banks. This information is accessible through our intention.
The human mind is an incredible machine capable of receiving and already possessing much more information than we can ever imagine.
Science is teaching us through quantum physics that all knowledge is stored within the very DNA housed in our cells. By activating our so-called “Junk DNA,” we are able to discover the unlimited potential we have within us to create and manipulate the universe.
We have only to set aside our limiting beliefs, step into our full power and trust in the capacity we have to move through every opportunity with wisdom and grace. For entrepreneurs, there is no greater challenge than to understand the seemingly complex nature of the structure of a business.
Key questions we face as small business owners:
-What makes a business succeed?
-How can technology be used to empower the very structure of our business?
-How can we wisely utilize human capital to support our profitability?
-What are the financial models that work for us? How can we establish credibility for our brand?
-What limits us in causing our business to succeed at the level of our wildest dreams?
These are all questions we face daily as business owners.
Most of us do not believe we can answer these questions on our own. And often when we try, we fail. Fear gets in the way, belief systems we acquire in our childhood, such as “I am not good enough” or “there must be something wrong with me,” stand in the way of our success.
If we can put aside these limiting patterns in our behavior and in our mindset, we will begin to utilize the Inner Knowing that we have come here with and that we have acquired through the evolutionary process of our species. First, we must believe in ourselves and then we must trust that we CAN have this access!
Everyone has experienced what is called an “aha moment.”
These moments of enlightened truth come to us from the very source of Inner Knowing that I am referring to. Usually these aha moments occur randomly in our lives.
And when they do we are often astonished and amazed at the truth and wisdom within them. How can we cause aha moments to come to us at will?
How can we conspire with the source of Inner Knowing to bring truth and wisdom to our experience whenever we choose?

Lance Winsaft San Diego Blog
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